“If you fail to plan, you plan to fail”
-Benjamin Franklin, 1790
My work is all about planning. Whether that’s planning a concert, advertising campaign, social media content calendar, or nationwide tour, there’s always a plan that simplifies each moving part into actionable pieces. I thrive with a plan in place, but in the real world, I know I need to expect the unexpected when running campaigns. Here are some of my final plans, creative assets, research papers, communications materials, and side projects that exemplify my passion for planning and executing extraordinary campaigns. Click the underlined text to open files related to these projects.